Palm Trees Ahead, LLC
We believe tailored coaching advances triathletes to Reach Faster Quicker. We explore how supportive feedback influences behavioral changes to improve performance. And we challenge that sameness will not deliver exceptional outcomes for your unique goals. Our coaches promote how athletes leverage commonalities of triathloning, business, and life to boost their race performance and triathlon fulfillment. In one season, you’ll acquire what others spent over 25 years and thousands of dollars on as their opportunities faded away. Click below to Reach Faster Quicker with Palm Trees Ahead.
Midwest-roots with coverage around the world!
Coaching style at Palm Trees Ahead, LLC:
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Share awareness of learning curve commonalities across the Matrix
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Emphasis that everyone in the Palm Trees Ahead community contributes
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Tweak coaching to change outcomes
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Instill subtle sense of urgency for planning, progress, and achievements
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Measure ~ feedback ~ adjust ~ repeat
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Motivate against the cycle
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Celebrate successes

Doug Morris is a coach, businessperson, and author. He lives with his wife Chris and their two intellectually disabled and multi-talented daughters, a couple of mutt dogs and a Thai cat in the Chicago area. Through parenting his kids, business experience and his racing career he learned how to overcome adversity to achieve goals. Doug raced in triathlons in all 50 states and all over the world. He developed a keen understanding of diversity in cultures, climates, and nationalities while living and working in the tropics, desert, near rain forests, beaches, and grain belts in the northwest, west, southwest, Midwest, the northern tier of the United States, and in southeast Asia. Along his journey, he continues to meet wonderful people throughout the US and the world. His life’s ambition is to guide you in defining quests to reach maximum potential in sport, business, and life; while working himself out of a coaching position as you succeed on a unique journey creating a lifetime of amazing accomplishments and memories.
Supporting Communities
We at Palm Trees Ahead, LLC realize no single entity can thrive in an underdeveloped community of people. We give back with financial support of:
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5% of profits annually to charities in the area
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Special Olympics programs
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Race entries or training scholarships to the underfunded or financially challenged community members
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Race sponsorship
Promoting Safety
Everyone associated with Palm Trees Ahead, LLC including all participants, families, volunteers, and spectators live to return home as safe as they left at the start of the day. Each of us:
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Train and race in a safe and healthy environment
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Encourage behaviors to improve the global environment
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Adopt new safety equipment to minimize risks
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Support new innovation in safety improvement